Don't get me wrong as I sell both brands, but if your more touring/daily driver go for the EFS stuff mate. Ironman is more intended as OE replacement and for the weekend warrior.
The EFS stuff is great, I run a full EFS extreme setup in my 80 series, bloody awesome!!
I have EFS all round on my 06 Hilux. Sh!ts all over the OEM gear. Handles so much better on and off road and loves a full load of firewood in the back. Can't comment on Ironman personally but I know a couple of blokes that use it and they have no complaints.