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4x4earth needs a new slogan

Discussion in 'General 4x4 Discussion' started by Patriot, Jan 23, 2017.

  1. Patriot

    Patriot Administrator

    There has been a lot of discussion recently about the future direction of 4x4earth. Have a look at that post - we detail the revenue, visits and podcast performance. One of the things that a lot of people want to do is to get the tracks database fixed. We estimate that it will be $20K to get this fixed, so corporate sponsorship would be a big part of that. Compared with other forms of advertising, (TV and magazines), I think that 4x4earth offers a great alternative - however, there are a few people who think that we will never be able to get a Corporate sponsor with the tag line looking for a good route.

    About 4x4earth:
    We are probably Australia's biggest free and independant 4 wheel drive website.
    We get over 210,000 visits per month.
    We want to promote people getting out and exploring our great outdoors.
    We have an awesome tracks database (when we get it fixed :) )
    We want to promote new members getting involved with 4 wheel driving for the first time.
    Getting out and about and enjoying the freedom to explore the great outdoors.

    Ideally the new slogan will be short and sweet and cover some or most of that.

    What do you think the new slogan should be?
    shame dysart and rogerazz like this.
  2. Toddyh

    Toddyh Well-Known Member

    Already posted in that other thread but here it is again.
    "making tracks to adventure"
  3. rogerazz

    rogerazz 4x4 Earth Contributer

    I must admit that people do raise their eyebrows when they see an old bloke with his old missus and a "Looking for a good Route" sticker on the back of his Troopy. Reckon they would think, well looks like his missus is past it, or sleazy old bastard.:D.
    I don't mind the sticker because I am in the TOA (Troopcarriers of Australia) club and if you want to see a sticker that beats ours hands down.... just look up NT Jack's sticker going around. I am not going to tell you what it is but it stars with a C and ends with a T.
    A clever play of large and small letter but does offend some.
    So I agree, from a corporate sponsorship point of view they would shy away:eek:.
    Now I will go away and rack my brain for a new slogan.
    Back soon.:D
  4. Gavo

    Gavo 4x4 Earth Contributer

    "Australia's best 4WD track database"
    underdog, Croozer, adamjammo and 4 others like this.
  5. Superdad

    Superdad Well-Known Member

    Taking 4 wheels to 4 corners
    Going where the crowds can’t
  6. Bomber2012

    Bomber2012 Well-Known Member

    I like Toddys suggestion, it covers the tracks issue and the adventure bit in it makes you keen to get away for some adventure . Another thing is I think the word "adventure " not only covers the 4wding aspect but also camping etc etc which would be attractive to sponsors not only 4WD companies but camping companies .
  7. ozne

    ozne Member

    I like Toddys direction. However "making" may possibly be misinterpreted. "Exploring Tracks to Adventure" maybe
  8. abw

    abw Well-Known Member

    Yeah, I was sort of thinking the same thing.

    Maybe agree 2 or 3 key words which sum up the aspirations of 4x4earth? Then try and put them together as a slogan.

    Tracks. Adventure.
    Gavo and Toddyh like this.
  9. Mickkk

    Mickkk Active Member

    "4x4 Earth
    Get Lost.....intentionally"

    Or just
    "4x4 earth or get lost"
    underdog likes this.
  10. Toddyh

    Toddyh Well-Known Member

    Any verb should do the job. Makes you feel like something is actually happening.
    Making, taking, exploring, following, choosing, etc etc
  11. patrolgu4

    patrolgu4 Active Member

    Planet 4x4 Earth, Oz 4x4Earth
  12. Wannabe4WDer

    Wannabe4WDer Active Member

    Bit of a combo of some of the above - "4x4 Earth - Get lost in the adventure"
  13. Mickkk

    Mickkk Active Member

    That is good wannabe
  14. richardlnsw

    richardlnsw Moderator

    4x4 Earth....Where All Adventures Begin.
    underdog, Jayar, shame dysart and 8 others like this.
  15. 2002GU3

    2002GU3 Well-Known Member

    "looking for a good route-see mother nature" ?
  16. boobook

    boobook Well-Known Member

    4x4 Earth

    "The On line resource for Off road adventure"
  17. Bomber2012

    Bomber2012 Well-Known Member

    "4x4 earth - even jeep owners can join" ??:):)
  18. Deccas

    Deccas Active Member

    4x4 earth, "the tools for your great adventure"
    "where you next trip starts"
    "Your first stop to a great adventure"
  19. boobook

    boobook Well-Known Member

    Wannabe4WDer likes this.
  20. rogerazz

    rogerazz 4x4 Earth Contributer

    4x4 EARTH
    Kermit, shame dysart, Coxy and 2 others like this.

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