My vote goes to Hella, but that's because they're all I have experience with (both on my private vehicles and on work trucks).
I've had the Rallye 4000s that are on my HiLux for over ten years, and they've been mounted to three different vehicles. I'm yet to have a single issue with them, and I haven't even needed to replace a globe yet.
They're still running halogen globes, and I plan to keep it that way. I originally intended to upgrade them to HID, but after experiencing the light output from HID globes, I decided they aren't for me (too hard on the eyes for my liking).
I'm probably the minority here, but I'm not interested in what I consider "too much" light.